Secrets of the Big Dogs eBook Review

Review: Secrets of the Big Dogs Internet Marketing eBook

“The Secrets of the Big Dogs” is an internet marketing ebook written by Stan Stuchinski. The book provides a clear step-by-step course on internet marketing. First published in 2001, it is frequently updated to stay current.

First of all, let me say this is the book I wish I had written!

Secrets of the Big Dogs ebook about internet marketingAlso, Stan reinforces the idea that success requires patience and persistence.

It is rare for someone to succeed “overnight” and make huge incomes. Personally, I know several. But, I know more who have taken years to make their first million.

Yet, the scamsters and hypsters continue to promote the idea that you can get rich fast on the internet.

Why do they continue to hype get-rich-quick schemes?

Because people want to get rich quick!

Yet, very few “gurus” are willing to acknowledge what it takes to be successful.

“The Secrets of the Big Dogs” Overview

“The Secrets of the Big Dogs” is a self-help internet marketing ebook for beginning netrepreneurs. Following the 10 “secrets” will help readers save time and money.

Stan also offers the optional Coordinated High Income Portfolio (C.H.I.P.) of traffic generating programs. Not only does C.H.I.P. generate online traffic but offers generous commissions.

Stan has a rigorous review process for selecting programs for C.H.I.P. inclusion. First, the programs are all proven to work. There are no pre-launch or new programs that have no performance or results data. They also have a history of paying commissions!

Online traffic generation methods

Leading internet marketing experts consider the following to be the main online traffic generation methods:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Content marketing
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

Stan defines the online traffic generation methods below. These are consistent with the experts.

  • Search engine marketing – includes SEO
  • Display advertising – includes pay-per-click
  • Online classified advertising – eBay for example
  • Social media marketing – includes content marketing
  • Mobile advertising – text message ads, webpages
  • Email advertising

The Pros and Cons of “The Secrets of the Big Dogs”

This internet marketing ebook is informative. It is effective in explaining the “secrets” used by top internet marketers. If nothing else, the book reveals how to avoid the marketing methods used by scammers who only want your money.


  • User friendly.
  • Solid background information.
  • Well organized.
  • Very customizable.
  • Solid training. Separate training site with step-by-step what to do and when to do directions.
  • Stays current through frequent updates.
  • “The Secret of the Big Dogs” also includes an optional affiliate program. This enables you to sell the ebook to others.


In 20 years of marketing online, I have never found a perfect program. This includes “The Secrets of the Big Dogs.”

While email marketing is the the “King” of marketing. Social media marketing is a big deal. Trends in digital marketing show the power of social media in the realm of mobile devices.

But at least, Stan stays current with internet marketing trends. And email marketing is adaptable to the mobile advertising method.

Experienced marketers may find the Big Dog Secrets simplistic. But one thing I found in the world of sports and internet marketing is that practicing the basics is the key to success. Periodically reviewing “The Secrets of the Big Dogs” is a great way to stay on track with your marketing efforts.

Plus, for those marketers with downlines, the book would help their team members. Plus, reduce the training requirements.

Summary of “The Secrets of the Big Dogs” Internet Marketing eBook

I recommend “The Secrets of the Big Dogs” ebook to anyone who wants an honest view of what it takes to be successful with internet marketing. There are internet marketing “heavy hitters” who would prefer their “secrets” remain hidden. But an informed entrepreneur will make better decisions to save money and time.

Invest $7 in a lifetime of income

If you have any questions or comments about this Secrets of the  Big Dog internet marketing ebook review, please fill in and submit the form below. I love feedback. I also would like to hear of other members’ comments about this eBook.

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14 Comments on "Secrets of the Big Dogs eBook Review"

    1. Thanks for commenting, Norman. The Secrets book has proven to be a big help for thousands, including me.


  1. This was very well written. Not only that but I plan on getting the E-book. I wanna learn all I can about Internet marketing. I’m glad I read this post!


    1. Thank you Flizzy. I appreciate your time and comment. I have known about Stan and his book for years. I just recently decided to buy the book for myself. I have spent a lot more the $7 for other products and books about marketing. I could kick myself for not getting it earlier even though I already do much of what Stan says in his book.


  2. Very informative post, Glen. You have been online for awhile so you have seen a lot of those get rich kind of places. The book sounds very informative and for some having that to fall back on is a good thing. I liked the detailed information you provided. Makes decision making pretty easy.


    1. Thanks Merry, I appreciate you taking the time to read and comment. The book is probably 200 pages and contains lots of info. Best part is that Stan Stuchinski is clear. He does not hold anything back and is up front about the reality of marketing online.


  3. Hi, Glen. This sounds like a really useful book for marketers. I would definitely love to have a read. I love anyone who doesn’t hype the idea of making money online. There is no elevator ton success. We have to take the stairs.


    1. Thanks, Leonard. You are right about the stairs. We just need to make sure we are on the right ones going upward and onward. 🙂


  4. Thank you for the information. Secrets of the Big Dogs sounds like a must have for the internet marketer as things change rapidly on the internet. $7 is a reasonable price as well. thanks again!!


    1. Thanks for commenting, Deborah. I appreciate you taking the time to read and comment. I agree things change rapidly online. I was recently looking at an ebook I wrote in 2000. My reaction was “WOW!” because what worked then certainly does not work now. This shows one of the problems with the internet. Once something is on the web, it never leaves.


  5. I am a member of secrets of the big dogs and can tell you that it provides a great introduction to the fundamentals of Internet marketing. Stand the CEO does a lot of the grunt work for his affiliates and keep this program up-to-date.
    You can see my personal story of my own success as an affiliate.
    It was secrets of the big dogs that showed me how to make my very first doing Internet marketing.


    1. Thanks for sharing your story, Mike. I appreciate you taking the time to stop by and commenting. It is a great validation of how effective Stan’s ebook and strategy is for anyone considering internet marketing.


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