In fact, there are so many choices for marketing products and services or creating your own blog. And there is no one-size-fits-all. All I can do is hope I point you in the direction right for you.
Before I review Wealthy Affiliate, here is a quick overview about building a business online.
How to Build a Business Online
Business building is not the same thing as website building.
Building an online business or starting a blog is a great way to build passive income to supplement your pay check. Build it well and it could replace your paycheck.
BONUS Download: Click here to get a downloadable PDF version of the How to Build an Online Home Business Guide. You can print out and read later. Or use as a reference.
Entrepreneurship is about creating and implementing a business concept. Then taking financial risks hoping to make a profit. Planning and budgeting help mitigate the financial risk.
Planning is a key component to success.
As always, I encourage all new or potential business owners to develop a business plan. Because a business plan is your “roadmap” to success. It keeps you focused on your goals.
The U.S. Small Business Administration has information and resources for small business owners. And SBA supports SCORE, a nonprofit association.
SCORE helps small businesses grow and achieve their goals through education and mentorship. Resources include tools like business plan templates.
While business plans are not required, I found my tax services business plan to be essential. Particularly researching and defining my target market and making a budget. (Professional tax software is expensive!)
My business plan included a section on marketing. The plan included:
being an authorized Internal Revenue Service “e-filer.” IRS approval helped with building trust with clients.
providing a client engagement letter. The letter stated I would follow Generally Accepted Accounting Principles. This was my “no dogs as dependents” clause!
I have used the planning process to create my online business as well.
I built some websites trying to implement my business plan.
I tried a bunch of tools, programs, applications, sitebuilders. I tried or used GeoCities, Joomla, Microsoft FrontPage, Wix, Weebly, Affilorama, WordPress, Wealthy Affiliate, Solo Build It! and more forgotten programs.
Of all the programs I have used, the following three stand out from the crowd.
I can say all kinds of things about all the programs I have used.
But I am going to leave that for you to decide for yourself. Because part of researching a potential business is evaluating alternatives.
You see, what works for me may not for you. Wealthy Affiliate works for me.
I could give you the pros and cons as I see it. But I don’t know anything about you as a reader or entrepreneur. So if I say a fact or opinion is a pro for me, it may be a con for you.
I suggest using a T-chart.
T–Charts are a type of chart, a graphic organizer. A person uses them to list and examine two facets of a topic. Facets like the pros and cons, advantages and disadvantages, facts vs. opinions, etc.
Start with identifying your goals and resources (time and budget). Identify underlying assumptions like how much time and money you have for your business.
An idea for a business that includes basic information such as the service or product, the target demographic, and a unique selling proposition that gives a company an advantage over competitors. A business concept may involve a new product or simply a novel approach to marketing or delivering an existing product.
So, what about Wealthy Affiliate?
Wealthy Affiliate Overview
What is Wealthy Affiliate?
Wealthy Affiliate is an online community membership site founded in 2005. It is a community for learning, creating, and building successful online businesses. Members network with fellow members and learn from thousands of experts. Everyone receives websites based on the popular WordPress platform. Free members get two websites. Premium members receive 50 websites. There is enough training and daily step-by-step tasks helping members build out their websites.
Aspects of Wealthy Affiliate:
1. Training university
2. Website hosting
Wealthy Affiliate Training
Wealthy Affiliate University provides thousands of hours of proven training to members. There is so much training that it is often referred to as a university. Training includes:
live video training,
and so much more.
Members learn about choosing niches, building websites, generating traffic, content marketing, and more. Members learn to identify the niches related to their passions or interests. The idea is if members are passionate about something like hobbies, they will be motivated to do what is needed to build a successful business. They will not be discouraged by difficulties or distracted by other opportunities.
The following is the course outline for Level 1 training. Level 1 training is available to all members including free members. Levels 2-5 are available for premium members only.
Wealthy Affiliate Website Hosting
Wealthy Affiliate provides a complete website hosting package.
The following chart shows a comparison of Wealthy Affiliate website hosting features with several competitors.
If I were to cancel my Wealthy Affiliate premium account, I would need to move my sites to another web host. In that situation I would move my websites to BlueHost. But I would want the Standard Optimized WordPress hosting for my sites.
The affiliate training goes step-by-step into creating an income stream from sponsoring new members into Wealthy Affiliate. Each course builds upon the previous course lessons starting with the construction of your foundation working through content development, promoting through social media, developing your target markets, learning the power of search engines and effectively using paid advertising.
The following screenshot shows the affiliate bootcamp course outline and Course #1 outline.
There Are Wealthy Affiliate University Complaints
As I stated earlier, no product or company is perfect. Even I have stated displeasure about the Wealthy Affiliate member reviews of other companies. Members promote the Wealthy Affiliate program as a way to make money. Unfortunately, they promote it in the Make Money Online niche, which is extremely competitive. They are competing against unethical marketers promoting overnight “get-rich-quick” schemes. As a consequence, there are many “fake reviews” that disparage competitors to make their products look better.
I have never felt the need to blast a competitor’s program just to make mine look better. That reflects poorly on me and the product I am promoting.
I have even heard complaints about how much Wealthy Affiliate costs. My response goes back to the comments about business planning and research. Cost is a value judgment. Comparing the three companies I mentioned earlier:
Try it out, check out the training, and then come back here and comment on your experience.
When you join, I will contact you within an hour.
And if you take the special offer to become a PREMIUM member, you get me as your personal 1 on 1 coach and my twenty years of marketing online. I work from home. So contacting me is not a problem.