- What is a search engine?
- What is SERP?
- What determines ranking within SERP?
- How does a search engine determine ranking?
- What is Jaaxy?
- Where can I find more information about Jaaxy?
- What is SEO?
- What is a keyword?
- What is a long tailed keyword?
- What is a “low hanging fruit” keyword?
- Why should I use a long tailed keyword?
- What are meta keywords?
- Where should I put my keywords?
- What is keyword stuffing?
I have listed some popular questions and answers about the keywords in general and the Jaaxy Keyword Tool. These are to help you to make sure you are thinking about the right business decisions. These may also trigger other questions you may have about a keywords in general.
Q. What determines ranking within SERP? A. Search engines rank the results based on their programs determining the indexed webpages relevancy, newness, popularity, and other factors related to the search query.
Q. How does a search engine determine ranking? A. Search engines run complex computer programs called algorithms to determine rankings. The algorithms are sets of complex mathematical equations that process and calculate information related to the stored data within their database of indexed websites. The algorithms factor hundreds of variables to determine the ranking results.
Q. What is Jaaxy? A. Jaaxy is a web-based keyword research application with built-in functions to help researchers and marketers find relevant keyword information such as competition, volume, analysis, trends, and SEO ranking.
Q. Where can I find more information about the Jaaxy Keyword Tool? A. You may find more information about Jaaxy by:
Q. What is SEO? A. Search engine optimization (SEO) is the process of designing a website and developing website content to improve the quantity and quality of traffic to a website through higher search engine rankings.
Q. What is a keyword? A. A word or phrase that identifies or is associated with or defines a product, service, subject, object or file type. A keyword is used as a search query in a search engines such as Google, Bing, Yahoo, or Dogpile. to information or products on the internet. For example, men’s shoe.
Q. What is a “low hanging fruit” keyword? A. This refers to a keyword that has good traffic and low competition. Much like a tree with low hanging fruit that are easy to grab, finding and using a low hanging fruit keyword will make ranking higher in SERP easier.
Q. Why should I use a long tailed keyword? A. People using a multiple word search query generally are looking for specific information of a transactional nature. This means they are closer to making a purchase decision that someone using a one word generic query. For example, someone searches for men’s shoes is more likely in the informational stage looking for general information on men’s shoes. However, if someone searches for men’s black leather oxford size 10 shoe, they are probably want to make a purchase.
Q. What are meta keywords? A. Meta keywords are keywords added to the meta tag that appear in a webpage HTML code to help a search engine determine what the topic of the page is. The large search engines such as Google no longer use meta keywords when indexing webpages. But smaller search engines may still use meta keywords in the indexing process.
Q. Where should I put my keywords? A. Use your main keyword, or a variation of it, in all of these key places on the page:
- The URL (or file name)
- The title ( H1 tags)
- Subtitles (H2 and H3 tags)
- The first sentence preferably or at least within the first paragraph
- Image file names, image description, image caption, and alternative text
- The meta description
- In links to related content and webpages
Q. What is keyword stuffing? A. Keyword stuffing is an old, discredited SEO trick that adds excessive number of keywords to the content of a webpage. The concept was to increase keyword density in the belief that search engines would rank a keyword-dense webpage higher than a webpage with fewer keywords.
If you have any questions or comments about the Keyword Tools, please fill in and submit the form below. I love feedback.