Jaaxy Keyword Tool Frequently Asked Questions


I have listed some popular questions and answers about the keywords in general and the Jaaxy Keyword Tool. These are to help you to make sure you are thinking about the right business decisions. These may also trigger other questions you may have about a keywords in general.

Q. What is a search engine? A. Search engines are programs that collect, index, and store information about webpages that can be retrieved later by user provided search terms or keywords.

Q. What is SERP? A. Search Engine Results Page (SERP) is a ranked listing of results returned by a search engine in response to a user query.

Q. What determines ranking within SERP? A. Search engines rank the results based on their programs determining the indexed webpages relevancy, newness, popularity, and other factors related to the search query.

Q. How does a search engine determine ranking? A. Search engines run complex computer programs called algorithms to determine rankings. The algorithms are sets of complex mathematical equations that process and calculate information related to the stored data within their database of indexed websites. The algorithms factor hundreds of variables to determine the ranking results.

Q. What is Jaaxy? A. Jaaxy is a web-based keyword research application with built-in functions to help researchers and marketers find relevant keyword information such as competition, volume, analysis, trends, and SEO ranking.

Q. Where can I find more information about the Jaaxy Keyword Tool? A. You may find more information about Jaaxy by:

Q. What is SEO? A. Search engine optimization (SEO) is the process of designing a website and developing website content to improve the quantity and quality of traffic to a website through higher search engine rankings.

Q. What is a keyword? A. A word or phrase that identifies or is associated with or defines a product, service, subject, object or file type. A keyword is used as a search query in a search engines such as Google, Bing, Yahoo, or Dogpile. to information or products on the internet. For example, men’s shoe.

Q. What is a long tailed keyword? A. A three, four, or more keyword phrase that specifically identifies an object. For example, men’s black leather oxford size 10 shoe.

Q. What is a “low hanging fruit” keyword? A. This refers to a keyword that has good traffic and low competition. Much like a tree with low hanging fruit that are easy to grab, finding and using a low hanging fruit keyword will make ranking higher in SERP easier.

Q. Why should I use a long tailed keyword? A. People using a multiple word search query generally are looking for specific information of a transactional nature. This means they are closer to making a purchase decision that someone using a one word generic query. For example, someone searches for men’s shoes is more likely in the informational stage looking for general information on men’s shoes. However, if someone searches for men’s black leather oxford size 10 shoe, they are probably want to make a purchase.

Q. What are meta keywords? A. Meta keywords are keywords added to the meta tag that appear in a webpage HTML code to help a search engine determine what the topic of the page is. The large search engines such as Google no longer use meta keywords when indexing webpages. But smaller search engines may still use meta keywords in the indexing process.

Q. Where should I put my keywords? A. Use your main keyword, or a variation of it, in all of these key places on the page:

  • The URL (or file name)
  • The title ( H1 tags)
  • Subtitles (H2 and H3 tags)
  • The first sentence preferably or at least within the first paragraph
  • Image file names, image description, image caption, and alternative text
  • The meta description
  • In links to related content and webpages

Q. What is keyword stuffing? A. Keyword stuffing is an old, discredited SEO trick that adds excessive number of keywords to the content of a webpage. The concept was to increase keyword density in the belief that search engines would rank a keyword-dense webpage higher than a webpage with fewer keywords.

If you have any questions or comments about the Keyword Tools, please fill in and submit the form below. I love feedback.

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6 Comments on "Jaaxy Keyword Tool Frequently Asked Questions"

  1. Hi Glen,
    This is indeed informative. I will always refer to your site whenever i need information especially on Jaxxy. I know some more information is available at WA but for me its even easier when i refer to other material to understand more on a product.Thank you. The explanation on the keyword ranking type (long tail, hanging fruit) is so understandable. On these keywords; when one feels the rankings have dropped for certain keywords, do the rewrite a certain blog or they just simply move on to a new one and use new keywords that are currently ranking?


    1. Thanks for reading and commenting. Unlike fine wines, webpages do not necessarily age well because the content gets stale. Unless you have an authority website that generates good backlinks and is popular in the social media circles. I like to add new content and links to new content on my older pages as well as repost to social media. That helps kept content current, which Google likes.


  2. Glen,

    Thanks for breaking down keyword searching and utilization. I was under the impression that putting my keywords in so many places (The URL, the title, Subtitles, Image file names, image description, image caption, etc., was considered keyword stuffing.

    I usually put the keyword in the title and first paragraph, but am I underutilizing my keywords?

    Mike Jay


    1. Hi Mike Jay, Yes it sounds as if you are under using your keywords. I would guess that the search engines expect to see keywords in all those places. I usually make sure I have the keyword included in the summary or conclusion section of the text/content.


  3. Nice article, Glen. I thought I understood Jaaxy pretty well but you have some things in here that I need to learn. I like your definitions, SERP, SEO etc. People here these all the time and it’s nice to know what they mean. You don’t have to be a search genius when you are using a tool like Jaaxy. Thanks for the info.


    1. Thanks, Warren. I appreciate you taking time to check this out and comment. I had a hard time understanding all the terms when I started. So I put this Frequently Asked Questions page together.


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