How to Quickly Whip Out an Insanely Good Blog Post

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Ever wanted to write a killer blog post?

One that draws in a lot of readers and shared throughout social media land! And ultimately increases your bottom line.

Successful bloggers have learned the tricks of the trade to quote a cliche. Things such as Search Engine Optimization and writing to keywords. And putting keywords in all the right places (title, header, meta description, body content).

Here is rest of the story, the critical factors to create a great blog post.

Blog Post Headlines

Writing headlines full of keywords is boring. Because keywords are for search engines.

People focus on headlines. The headline has to be good to get someone to stop and read. In fact, most people do not read past the headline.

Donald Trump is great at branding using catchy phrases and words to grab attention! For example, he has used:

  • “Lying” Ted
  • “Crooked” Hillary
  • “Little” Marco
  • “Failing” New York Times
  • “Fake” Mainstream Media

I use and recommend a free resource like the Advanced Marketing Institute headline analyzer to analyze the emotional marketing value (EMV) of your headline.

BONUS Download: Get a downloadable PDF version of the Headline Hacks – A Cheat Sheet for Writing Blog Posts that Go Viral. You can print out and read later. Or use as a reference.

Lead In Paragraph

The introduction is the next most important thing to get visitors to read your blog post.

Based on my military experience, I prefer to give the reader the Bottom Line Up Front (BLUF). BLUF is used in the military to represent a paragraph where the conclusions and recommendations are placed at the beginning, rather than at the end, to facilitate decision making.

The introduction is also a great place to add UPGRADED CONTENT. For example, offer a downloadable PDF version of the post for the busy person to take with them and read later.

Blog Post Body

Use enough words to tell the story.

The story should be built around your keywords and related words.

Neil Patel says,

The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has.

Make sure that your post is not too short, is easy to read (keep the paragraphs short) and flows well.

Remember, long paragraphs and sentences are difficult to read on a computer screen or mobile device, so keep them short.


Use the summary to end your blog post. Your summary should restate the problem or topic using an alternate or related keyword. Briefly summarize the points or highlights of your article.

The summary is also your lead-in to a call to action.

Call to Action

Your call to action is your final chance to make an offer to your reader. It can be anything such as a recommendation to buy a product, click a link for other information, a suggestion to read or view resources, return to the home page, share the post on social media, or leave a comment.

Additional Key Elements to Killer Blog Posts

The basic blog post contains a title, introduction, body, and conclusion. However, here are some additional elements to make your blog post awesome.

Meta Description

While the post or article meta description is a “behind the scenes” element, it is important that you create a good one. Don’t leave it up to the search engines or Facebook to describe your post for you.

The following excerpt shows the social settings tab of my All-In-One SEO plugin. This plugin allows me to set the meta title and description I want for social media. Otherwise, the social media sites will get whatever information is available on my site. That means no control for me.

WordPress post social settings blocks

The following Google Search Engine Results Page (SERP) shows the meta title and the meta description I wrote for my “Top 10 Food Lies” article.

Google SERP showing related words to my keywords


Graphics and multi-media (videos) are a great way to add visual content to a blog post. Plus, images break up long blocks of text, which can be very boring. I use the following sources for graphics:

Stencil is a handy tool to easily make graphics suitable for social networking sites. Pinterest, Facebook, Instagram, Twitter, and others all seem to prefer different size images.

Blog Post Sub Titles

Break up long bodies of text with subheadings if it makes sense. And add the appropriate number of links to the copy (more for longer copy, fewer for short copy).

Sub titles should include words related to your keywords. Search engines use latent semantic indexing to help return relevant search engine results.

Google even helps give us hints and suggested related words in our SERP. I underlined the related words to my original search term highlighted in yellow.

Google SERP showing related words to my keywords

Using sub titles with keywords helps your reader. Many readers, including me, scan posts looking for key points and lists. We don’t bother reading blocks and blocks of text.

Use a Blog Template for Speed

If writing a blog post quickly is important, then use a template. Especially, if you write similar posts such as product reviews. It helps with organizing your thoughts.

A template should provide an outline with plenty of space to “fill-in the blankets” with content.

Blog template or outline

There are many document templates available online to meet specific requirements. Templates can also be created using text editors and word processing software. There are also online writing applications like Hemingway Editor.

Hemingway app writing editor



Hopefully, I have answered the question, “Do you want to easily write great blogs?”

And shown you how to write a great blog post.

Start with a quick grabbing headline making the visitor want to read more. Follow the headline with a brief introduction to wet the reader’s appetite for more. And then tell the reader more followed by the conclusion and call to action.

To get more information, please see the additional blog post resources below.

Additional Blog Post Resources:

  1. Emotional Marketing Value Headline Analyzer
  2. The #1 Headline Analyzer
  3. The Most Powerful Blogging Course
  4. My favorite keyword tool

Return to Training


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  1. Very well thought out post. I totally agree with shorter paragraphs with sub titles. I’ve had to go back through some of my post and break them up. Do you have any troubles making a post meet the 2000 word mark? Sometimes I have topics I want to cover but the post are not very long. Should I try to make a short and sweet post longer or just leave them the way they are? Thanks for the great article.

    1. Hi Nathan, thanks for stopping by and commenting. You have a couple of great questions.

      First of all, this article is a little over 1,000 words. But I plan on growing it as I add new content. My posts and articles vary in length. I try not to write any less than 700 words. I have several 4,000+ word posts as well. The longer ones probably could have been broken up into shorter ones. The main problem with shorter posts is that the keywords are not contextually covered very well. The search engines are looking for content and evaluate the scope of a post through latent semantic indexing (these are the related words and synonyms).

      You can try to make your shorter posts longer. Just add content over a period of time as you think of related words or find new ideas. 

      Hope this helps.


  2. Hi Glen,

    Thanks for this article. Your BLUF method sounds very similar to something I learned in a journalism class once. What conflicts for me is, if I give them all the information up front, what will keep them reading?

    I suppose this isn’t much of an issue in an article. You want to do as you said and have upgraded content. However, I don’t think the method goes over well for things like YouTube videos.

    Should your BLUF method only be used for written articles or are there other scenarios it can be good for?



    1. Hi JaemiO,

      I should have said that the BLUF includes a link to either a sales page, sign up form, or what ever you want the reader (decision maker) to do. Some visitors come to a website with the decision to buy already made. Therefore, the purpose of their visit is transactional. They want to buy. Other readers come looking for information. They may not be ready to buy if they see the BLUF. They would then read to article for more info. There would be a link with Call to Action for the informational reader to either get more info or go to a sales page.

      While youtube videos do not have actionable links, you can add a link in the video description box below the video.

      Hope this helps.


  3. Good post. I’m new to blogging, but I’ve had to do quite an it if business writing and the principles are pretty similar: organize and categorize your thoughts with consistent headings and sub-headings, tell them what you’re going to tell them, tell them, tell them what you told them, stuff like that. I’ve found that it takes a lot longer than anticipated to write most of my posts so I appreciate the tips on how to do it faster.

    1. Thanks for commenting, Dustin. Your comment reminded me that I forgot to add a tip regarding writing faster. I and many others practice writing as much as we can in 30 minutes. Just pick a topic and use a clock or timer set to ring in 30 minutes. And then start writing. Don’t worry about grammar, punctuation, spelling. Just get your thoughts down. Hope this helps. Glen 

  4. Hi Glen, I have built my first website recently and it is not easy to write detailed and interesting blog posts. I think that you can get better with writing regularly but I guess that is not enough. I really like your template because it gives me plan and I hope that it will improve my writing.

    1. Hi Ilias, thanks for commenting. I use a template because it helps me organize my ideas. Then I outline my ideas in the template. Once my ideas are outlined, I then start writing out the post. 

  5. Hey Gene,
    Really enjoyed your blog post to create a insanely good post. Well done. Really well done.

    So much common sense starting with the Headline. Following with the free offer and then more training. A pro.

    As an aspiring writer your input was tantalizing. All of your material is priceless. Thanks for the wit and smart energy you bring to the page.

    How long are you going to be this inspiring? What is your favorite article?

  6. I’m still learning about writing a good blog post so this information was helpful. I like the headline analysis site that you mentioned so I have that bookmarked. Also the Hemingway Editor. That was new for me as well and looks like a good resource. I will try that out. It is free to use, right?

    You honestly did show me how to write a great blog post – your post is an example of it. Much appreciated.

  7. Great explanation, Very well written, it was easy to understand and the template is great. It gives me a very good basis that hopefully will help me write better posts. If you could only add the secret formula to come up with ideas it would help me a lot!
    Jokes aside I appreciate taking the time to share this nice tip!

    1. 🙂 If I ever found the secret formula to come up with ideas, it would remain a secret! But, anyway, thanks for reading and commenting. I appreciate you taking the time.

  8. Wow, that’s a great article on how to write an insanely good blog post. A lot of those methods you listed are definitely things I could use to improve my blogs.

    As far as a call to action goes, does that usually need to be placed at the bottom of a post or does it matter where its placed?

    1. Hi Brian. Thanks for commenting! Traditionally, Calls to Action are placed at the bottom of a page or post. The assumption is that the reader is looking for information and won’t make a decision until finished reading. However, if a visitor goes to a webpage ready to buy, the CTA should be near the top (above the fold). The assumption is that the visitor does not need or want to read more information.

      With that said, there are heat mapping applications that show were the most activity on a webpage occurs. A heat map shows you how a visitor uses your webpage. The heatmap app shows areas with more activity as hotter than the areas with low user activity. Therefore CTA should be in a hot area vice a cold one. Some of the leading heat mapping apps include Crazy Egg, HotJar, Inspectlet, etc.

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