Ever wanted to write a killer blog post?
One that draws in a lot of readers and shared throughout social media land! And ultimately increases your bottom line.
Successful bloggers have learned the tricks of the trade to quote a cliche. Things such as Search Engine Optimization and writing to keywords. And putting keywords in all the right places (title, header, meta description, body content).
Here is rest of the story, the critical factors to create a great blog post.
Blog Post Headlines
Writing headlines full of keywords is boring. Because keywords are for search engines.
People focus on headlines. The headline has to be good to get someone to stop and read. In fact, most people do not read past the headline.
Donald Trump is great at branding using catchy phrases and words to grab attention! For example, he has used:
- “Lying” Ted
- “Crooked” Hillary
- “Little” Marco
- “Failing” New York Times
- “Fake” Mainstream Media
I use and recommend a free resource like the Advanced Marketing Institute headline analyzer to analyze the emotional marketing value (EMV) of your headline.
Lead In Paragraph
The introduction is the next most important thing to get visitors to read your blog post.
Based on my military experience, I prefer to give the reader the Bottom Line Up Front (BLUF). BLUF is used in the military to represent a paragraph where the conclusions and recommendations are placed at the beginning, rather than at the end, to facilitate decision making.
The introduction is also a great place to add UPGRADED CONTENT. For example, offer a downloadable PDF version of the post for the busy person to take with them and read later.
Blog Post Body
Use enough words to tell the story.
The story should be built around your keywords and related words.
Neil Patel says,
The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has.
Make sure that your post is not too short, is easy to read (keep the paragraphs short) and flows well.
Remember, long paragraphs and sentences are difficult to read on a computer screen or mobile device, so keep them short.
Use the summary to end your blog post. Your summary should restate the problem or topic using an alternate or related keyword. Briefly summarize the points or highlights of your article.
The summary is also your lead-in to a call to action.
Call to Action
Your call to action is your final chance to make an offer to your reader. It can be anything such as a recommendation to buy a product, click a link for other information, a suggestion to read or view resources, return to the home page, share the post on social media, or leave a comment.
Additional Key Elements to Killer Blog Posts
The basic blog post contains a title, introduction, body, and conclusion. However, here are some additional elements to make your blog post awesome.
While the post or article meta description is a “behind the scenes” element, it is important that you create a good one. Don’t leave it up to the search engines or Facebook to describe your post for you.
The following excerpt shows the social settings tab of my All-In-One SEO plugin. This plugin allows me to set the meta title and description I want for social media. Otherwise, the social media sites will get whatever information is available on my site. That means no control for me.
The following Google Search Engine Results Page (SERP) shows the meta title and the meta description I wrote for my “Top 10 Food Lies” article.
Graphics and multi-media (videos) are a great way to add visual content to a blog post. Plus, images break up long blocks of text, which can be very boring. I use the following sources for graphics:
Stencil is a handy tool to easily make graphics suitable for social networking sites. Pinterest, Facebook, Instagram, Twitter, and others all seem to prefer different size images.
Blog Post Sub Titles
Break up long bodies of text with subheadings if it makes sense. And add the appropriate number of links to the copy (more for longer copy, fewer for short copy).
Sub titles should include words related to your keywords. Search engines use latent semantic indexing to help return relevant search engine results.
Google even helps give us hints and suggested related words in our SERP. I underlined the related words to my original search term highlighted in yellow.
Using sub titles with keywords helps your reader. Many readers, including me, scan posts looking for key points and lists. We don’t bother reading blocks and blocks of text.
Use a Blog Template for Speed
If writing a blog post quickly is important, then use a template. Especially, if you write similar posts such as product reviews. It helps with organizing your thoughts.
A template should provide an outline with plenty of space to “fill-in the blankets” with content.
There are many document templates available online to meet specific requirements. Templates can also be created using text editors and word processing software. There are also online writing applications like Hemingway Editor.
Hopefully, I have answered the question, “Do you want to easily write great blogs?”
And shown you how to write a great blog post.
Start with a quick grabbing headline making the visitor want to read more. Follow the headline with a brief introduction to wet the reader’s appetite for more. And then tell the reader more followed by the conclusion and call to action.
To get more information, please see the additional blog post resources below.
Additional Blog Post Resources:
- Emotional Marketing Value Headline Analyzer
- The #1 Headline Analyzer
- The Most Powerful Blogging Course
- My favorite keyword tool