When it comes to learning how to create successful email ads, it pays to spend a bit more time and energy than you would just slapping together a simple email ad. You need to put some thought and time into it. Ideally, put together an email that is professional, provides value and will compel the readers to act. Writing effective and successful email ads can be frustrating especially if you are a newbie to the whole process.
Pay close attention to these when writing email ads:
1. Subject line
You only have a few seconds to get the attention of your reader. Additionally, readers are not even going to open it to read your offer, if your subject line is lame. This is by far the most important part of sending a successful solo mailing. So the subject line needs to be something that is eye catching and grabs the reader’s attention. You can use a free resource like http://www.aminstitute.com/headline/index.htm to analyze the EMV (emotional marketing value) of your headline. Not only can but should use this free resource. The biggest ‘secret’ of successful copy writing is to reach readers on an emotional level so this is a great tool to use to check the emotional content of your headline.
2. Body of the mailing
Make sure that the text of your email ad is not too long, is easy to read (keep the paragraphs short) and flows well. Also, you should break it up with subheadings if it makes sense, and add the appropriate number of links to the copy (more for longer copy, fewer for short copy). Remember, long paragraphs and sentences are difficult to read on a computer screen or mobile device, so keep them short.
3. Limited time offer
Once you have your reader‘s attention, make sure that you are giving the reader a sense of urgency to act fast by letting them know it is a limited time offer. It’s important to get the readers to act NOW instead of later. The longer they wait to act, the more likely they will forget. Make sure you re giving them a reason to act now and not tomorrow.
4. Call to action
The call to action goes hand in hand with tip #3. Have you ever read an email, got all the way to the end, then wondered what you were supposed to do with it now? That is an email that lacked a call to action. Just as you want to create an urgency to get readers to act today instead of tomorrow, you have to tell them what to do. That Is what your call to action is for. If you want them to go to your website, give them the link and be specific – tell them ‘click here.’ Do not be shy or subtle. Tell them exactly what it is you want them to do! I also recommend repeating the call to action in a post script (P.S.) giving them an additional advantage as to why they should take action.
Finally, tailor your email for the audience that will be receiving it. If the market is highly technical, using industry jargon will make sense. If the market is total newbies, though, those unfamiliar terms will turn them off. This is not your audience, so find out ahead of time what they expect, and then deliver it. You will have a much better response if you do.
How to create successful email ads is not difficult if you pay attention to the details. Subject line, body, limited time offer, and call to action are the four most important things on which to focus. Get these right, and you will see a better response rate.
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