Finding the best blog ideas may be the most challenging part of starting a blog.
If you don't pick the best blog subject for you, then you limiting your chance of success. And ultimately waste time. I have started over several times.
You can start off by focus on something you are passionate about, or at the very least, interested in. Or a favorite hobby.
There are 4 steps to picking a successful niche (niche is an alternative word for subject). It requires some research, but have fun with this! Don’t do it all in one sitting – let your mind take time to savor the possibilities.
The best way to get started finding blog ideas is to do a quick and easy brainstorming session. Now is not the time to sort through and analyze your blog niche possibilities. Write them all down – we will weed out the ones that aren’t a good fit shortly.
Start by looking at subjects you already know you like. For instance, you might like:
All those are potential niches based on what you know you already enjoy doing. Forget about whether you’re an expert – jot down current passions.
Sometimes, you can build a profitable blog based off of experiences you’ve had in life, such as:
Or, you know someone else who is going through something – it doesn’t have to be your issue. For example,
There are niches all around you. Once you start training yourself to look for them, you start to see a world full of possibilities. A simple question to ask yourself is “what do people need?”
Some of the best blogs and leaders are those who track their journey from the very beginning.
Here’s why this can work so well..
Sometimes, for an audience, it can be intimidating learning from an expert. It feels safer and more relaxed learning from someone who knows what you’re going through. Furthermore, it can someone who empathizes with you.
I use a free, online tool called Ubersuggest to find keywords and niches. It is lightning fast and lets me brainstorm ideas. Check it out.
And if you’re worried about competition, don’t be. When it comes to the web, there’s no such thing as saturation. That’s because people like learning from many sources! You have a unique style and personality from other leaders in that niche. When people learn and search for solutions, they look in several places, not one.
Another way you can come up with successful ideas is to see what’s trending in the media or is popular.
Magazine covers at the grocery store can show you a wealth of information and are great for finding blog ideas. So for example – if you glanced at a issue of Woman’s World, you would see the following topics covered:
Some of these subjects are very narrow in some ways such as food for Alzheimer’s prevention. But it’s a sign that people are into natural health, and you can be, too.
Instead of being specific like “juicing for pain,” try pain relief or holistic healing.
News sites also provide a wonderful account of what’s followed in the real world. So let’s take four of the top news and information sites and look at finding blog ideas there.
FoxNews health section, covers topics like marriage quality influencing heart disease and obesity. The lifestyle section covers topic such as dating and favorite celebrity vegetarian meals.
On CNN.com, you learn about bitcoin as a currency, comfort food weight loss, and diabetes and dental health. You can separate these combined topics or keep them combined if you want.
Likewise, on DrudgeReport.com, you may see a story about bio-terror causing you to think about "preppers." Or there’s a story about electronics like tablets selling more than toys for kids. Furthermore, you also see a story about the price of electricity rising. So a niche about saving money or becoming self-sufficient might be an idea.
On HuffingtonPost, you see stories about retiring abroad, in-office workouts, etc.
Amazon.com is a great place for finding blog ideas. Because you can go to http://www.amazon.com/bestsellers and look through each category to see what’s selling.
You can also look at hot new releases, top rated, movers and shakers and most wished for. These lists update hourly, so they’re as current as you can get, which will serve you well.
Click on a category and you can drill down further. Click on Books, for example and you can look in self-help. You can see that people want to know about:
After brainstorming, you may have a long list or a short one. If short, it should be at least 5 subjects you could cover. If not, keep looking.
Next, it’s time to cut more from your list. Don’t be hesitant about cutting subjects. They’re always there if you ever want to branch out.
You have to start somewhere. So avoid combining subjects because you don’t want to give one up – keep in mind that it’s only temporary.
Finding blog ideas isn’t something you do in 10 minutes in a flash. I spent hours and hours. It’s a process that you give time to if you’re serious because it’s going to need dedication on your part.
Let’s look at some reasons who you would want to weed out a subject. Go through each idea you have and see if any of these reasons exist.
You can’t commit to writing, talking and leading the niche day after day in a subject you don't like.
I have seen many beginners choose subjects recommended to them. Usually because they want to make money from blogging. So they pick a random niche they have zero interest in.
Imagine you’re a man who loves golfing. However, you pick crochet because some guru recommended it based on some marketing info. The guru pointed out something about "keyword volume" and product profitability.
It happens. And the poor golf lover not only doesn’t know about crocheting, but he can’t imagine writing about it every day. This is a recipe for failure.
If you are blogging for profit, then you will want to investigate how to monetize your blog. Consequently, this means picking a subject that has both tangible and digital items you can promote (or create).
Examples of this are:
One more reason why you may want to cut a niche is if it’s overly trendy. Sometimes something is such a fad that it’s a waste of time trying to build an entire business around it.
Note: It’s better to have an evergreen topic, like stress, than it is to build a whole site around a trendy product. An evergreen topic is a subject that is timeless like love, finance, health...
If it’s too broad, you can either cut it or narrow it down and see what all you can come up with for it. For example, tackling the “diet niche” can be overwhelming.
But you might want to build a site about:
Once you whittle down the subjects, proceed to the next step.
This is where some of the traditional guru advice comes in handy. There will be times when your passion for or interest in two or more topics are equal.
This is when you turn to things like keyword search volume so that you can see how prevalent the topic is online. You want to use keyword tools to see what words and phrases people are using to find information.
You may be asking yourself, “What number am I looking for?” There is no set number. You can build a following from volumes of 1,000 or 10,000.
Should you go with a subject where there’s only 10 searches per month?
Reviews on Amazon can provide some insight into whether it’s a hot niche. It’s not just the bestseller’s list. You can look at products and tell to some degree. For example, you may see items with hundreds or thousands of reviews.
But keep clicking around and you might stumble on a subject that you didn’t realize was that popular. Click through on “chef tools” and you’ll see a comfort mat that has almost 1,000 reviews and sells for almost $60.
That might be a niche for you, if you like cooking. Not the mat, but “comfort in the kitchen." For people who love cooking, you could promote digital products about cooking. This includes ones you create as well as tangible items that make things easier.
But please take time to play around with synonyms and phrases, before you cross a niche off. Because your first domain idea is already taken.
For example, let’s say your niche will be diet for diabetes. Look for other words for diet. Words include food, nutrition, diet plans, eating, etc. Or substitute diabetics for diabetes.
So you begin mixing and matching. You might try:
Nameboy is the oldest and most popular domain name generator in the world. Search for new name ideas and get the domain name.
Then go through and switch diabetics to diabetes and see what you get there. Or switch other words around:
Do as much as you can to see what’s available. And then if necessary, wait a day or two to see if any other possibilities pop into your head, such as:
If more than one of your niches meets all the above criteria, then what do you do?
You ask yourself, “Which audience do I want to serve?”
That’s what online success is all about. Rolling up your sleeves and being ready to help people. Whether they’re looking for diet, relationship, or golf advice, they need solutions. And they’re relying on someone who cares to help them find it.
The simple need to help people is often overlooked.
Feeling empathy for your target audience and wanting to help will go a long way to developing a loyal fan base.
Remember that if you’re in a rush, you can choose the wrong niche. Or spend weeks or months trying to grow it, and still fail because it wasn’t right for you. It might be right for someone else – and this is why some people hit it big in a niche and others try it and see zero success.
Another thing you might want to do when finding blog ideas, if you’re still undecided, is spend some time looking at your competition. But only do this if you are the type who won’t succumb to intimidation. People often think, “Oh there’s already someone much better than me out there.”
Finally, always keep in mind that people want choices.
People love to read about things that interest them. And bloggers love to write about that interest them.
Your style and voice will be unique to you. Therefore, there is an audience looking for uniqueness or something different.
Plus, think about how you yourself learn. When you want to learn about something, do you only listen to one person? Or do you visit a few blogs and follow people on social networks who inspire and educate you?
Don’t beat yourself up if you don’t pick the right niche the very first time. Even with the best research and intentions, finding blog ideas is a challenge. As a result, sometimes we get into a niche that doesn’t feel it’s right for us.
For that reason, make a decision to cut your losses and try again. Remember what it was that you didn’t like about finding blog ideas and look for the opposite in your next one.
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