Stop asking the wrong business questions about your online business! When you start an online business, make sure you are not shooting yourself in the foot from the beginning by asking the wrong questions or setting up false expectations.
First of all, it is normal to ask questions. Everyone should be curious. But, the wrong questions tend to shift the focus of responsibility away from the person who is asking. A typical example would be,
“When is this going to work?”
If you join a program and ask your sponsor that question, what kind of answer are you seriously expecting? The most honest answer to such a question is one that you may not want to hear:
“When is this going to work?”
“When you do.”
Even the best online program or business plan only “works” when you do. How well it “works” will depend on how much and how well you work.
Bear in mind that the word “work” has two meanings in this context: (1) to be engaged in physical or mental activity in order to achieve a result. (2) have the desired result.
For a program or online business to work (have the desired result), the work you put in must be persistent and effective. At first, your efforts may not be very effective at all because you are still learning the ropes. So “work” includes studying the program, studying how successful marketers are promoting it, and studying everything you can about Internet marketing and developing a strong mental attitude. It includes being proactive, testing and trying different approaches, and not giving up when your efforts fail.
Another question that is often asked is, “How much time do I need to spend on this?”
The problem with this question is that it refers to time alone, which is not a sufficient basis for an answer. No sponsor can guarantee that if you spend two hours a day, for example, on your business you will succeed, especially as you have offered no frame of reference for what “success” means to you.
You can tighten up your question by being more specific. For example, you could ask, “How much time do I need to spend on my business to make $400 a month?” However, we still do not know how effectively you will spend your time. So any answer will need to be hedged with conditions.
What such questions as, “When is this going to work?” and “How much time do I need to spend on this?” convey is a lack of serious engagement, or commitment, or self confidence on the part of the questioner.
How should you handle such business questions from your prospects?
The first thing to do is to respond promptly and thank them for contacting you. Because anybody who makes the effort to ask you a question is clearly willing to initiate engagement. Consequently, you should do everything you can to nurture the relationship. Also, do not slap down your prospects for asking “wrong” questions. In a sense, there is no such thing as a “wrong question” because every question tells us something about the questioner.
Instead, ask your prospect to clarify the question. The best way to do that is to ask the prospect about their expectations or goals for the business, and be prepared to offer some gentle one-to-one coaching if and when they reply.
What questions do you have?
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